Mass Communications Series
Instructional Video USA is proud to present our latest series of classroom videos centered on the many forms of mass communications our modern society depends upon. The programs listed below are a great starting point to introduce the subject and stimulate students to explore in more detail. The Television & Radio section contains DVDs about how broadcast stations are operated and the many detailed aspects required to produce news, live shows and careers in broadcasting. In the Magazine Series, we go inside the fast paced world of magazine production and introduce your students to the methods employed to create subscription journalism. Explore Newspaper production and learn the specifics of print journalism. No Mass Communications catalog would be complete without Video Production information on how to capture the story with camera and edit a video tape. We have also included our very popular Broadcast Journalism & Documentary Lab Materials, unique collections of video and print resources that allow journalism students to produce a news program or documentary.
The Development of Mass Communication
Communication technology has made great strides over past century allowing us to communicate more quickly and efficiently. This video shows the development of mass communications from telegraphy to modern satellite technology. From the telegraph through to "wireless" communication, explore the early days of radio broadcasting. Travel then to the development of television and the beginnings of the radio and television networks. Great for history of mass communications.
26 mins. | IVMC17D $42.95 DVD
26 mins. | IVMC17V $39.95 VHS
The Basics of Scriptwriting
This video explores the creative world of scriptwriting. It shows the students the process one must go through to complete a television or motion picture script.
Sections include:
Why Put It On Paper?
What is a Scriptwriter?
The Functions of a Scriptwriter
Working, With a Client
The Stages of Script Evolution
In addition the program shows the student how to determine the purpose of the film and how to determine the audience for that script.
30 mins. | IVBS97D $42.95 DVD
30 mins. | IVBS97V $39.95 VHS
The Functions of Mass Communication
This video looks at the basic functions of the mass media including Surveillance (the mass media are the eyes and ears of the concerned public), Entrainment, the Transmission of our Culture, Correlation, the selection and interpretation of news events, Status Conferral, the Enforcement of Norms, and Narcotizing, the calming or quieting of the "masses". This program also defines "Mass Communication" and makes a comparison between mass communication and non-mass communication.
26 mins. | IVMC22D $42.95 DVD
26 mins. | IVMC22V $39.95 VHS
Origins of the Motion Picture
This movie expands on the history and development of the motion picture dating back to the 11 th century. The origins of the motion picture developed by going through the steps of persistence of vision, designing the apparatus, transparent photography and motion. This interesting film also shows the easiest development of film such as Leonardo da Vinci's "camera obscurca" and Leon Straford's zoopraxiscope. This documentary also includes old film clips acting back to the Cuban War and to the invention of Edison's kinetographic theatre.
20 mins. | IVMC14D $42.95 DVD
20 mins. | IVMC14V $39.95 VHS
Formal Controls in the Mass Media
This lecture presented by Dr. Laurence Jankowski, Professor Emeritus of Bowling Green State University's School of Communication Studies is an overview of the Formal or Legal controls in mass communication. Formal controls include laws, court decisions, the rules and regulations administered by government agencies. Areas covered include:
Prior Restraints
Protecting News Sources
The Reporter's Privilege
Search and Seizure
Covering the Courts
Cameras and Microphones in the Courtroom
Reporter's Access to Information
Defamation (including Libel)
Invasion of Privacy
Copyrights
Obscenity and Pornography
Broadcast Regulation
Cable TV Regulations
Advertising Regulations
85 mins. | IVFCMM97D $42.95 DVD
85 mins. | IVFCMM97V $39.95 VHS
Informal Controls in the Mass Media
Laws and regulations are not the only controls on the mass media. Informal controls may come from the media themselves or may be shaped by the working of external forces such as pressure groups, consumers and advertisers. After a brief discussion of personal ethics and a model for individual ethical decisions the program looks at performance codes in the print media, and broadcast and film. It then looks at internal controls such as organizational policy, self-criticism, economic pressures, pressure groups, and press councils.
43 mins. | IVICMM97D $42.95 DVD
43 mins. | IVICMM97V $39.95 VHS
A Short History of the Recording Industry
Remember how you tried to give your lecture on the history of the recording industry for your Mass Communication course? You know how hard it was to find educational materials. Well, we have a program for you that will show your students the evolution of the record and recording business. Walk through the doors of one of America's best kept secrets... The sound and records archives at Bowling Green State University. Archives Curator, Dr. Bill Shurk takes you on a fun and informative tour of the recording industry. See the most important sound inventions and many of the products which became part of our popular culture.
42 mins. | IVSHRI98D $42.95 DVD
42 mins. | IVSHRI98V $39.95 VHS
The Theories of the Press
Mass Communication specialists have placed all of the world's press systems into five categories: Authoritarian, Libertarian, Soviet/Totalitarian, Social Responsibility and Developmental. This program explains how each of these five theories were developed, their chief purpose; who has the right use mass media; how the media are controlled, who owns the media and what is forbidden under each theory. While the United States follows the "Social Responsibility Theory", it is vital to follow other systems if we are to understand global media.
25 mins. | IVMC12D $42.95 DVD
25 mins. | IVMC12V $39.95 VHS
Preparing For A Career In Journalism
This video looks at a number of issues about preparing for a position in journalism and mass communication. It discusses getting a broad education in college; whether one should major in journalism; choosing an accredited journalism school; the importance of internships; the importance of working on a school newspaper; scholarships; resources for minority students and tips on job hunting and how to apply for a newspaper position.
17 mins. | IVPCJ97D $42.95 DVD
17 mins. | IVPCJ97V $39.95 VHS
What is Public Relations?
One of the fastest growing areas of mass communication is the Public Relations Industry. This DVD is an overview of public relations. Meet various public relations practitioners including corporate PR, Hospital PR, Non-Profit PR, and Government PR. Not only does the video define public relations, it shows the viewer everyday applications of the process. Shot on location, the program makes and excellent introduction to this exciting industry.
28 mins. | IVMCPRD $42.95 DVD
28 mins. | IVMCPRV $39.95 VHS